La semaine dernière, la légendaire marque californienne VANS dévoilait le 2ème volet du lancement officiel de sa nouvelle ligne premium OTW (article dispo ICI). Pour célébrer cette sortie, le label de skate culte a organisé une nouvelle installation de skate.
La ligne OTW de Vans avait été mise en lumière initialement en juin dernier à Paris – lors de la Fashion Week – à travers une skateramp exclusive et éphémère placée sous le Pont Alexandre III.
Cette fois, VANS a établi une installation de skate en plein Los Angeles, à Downtown. Conçue par PLAYLAB, INC. en collaboration avec Sterling Ruby et avec California Skate Parks, cette structure se compose de matériaux recyclés. Elle arbore un look inspiré par les collines abruptes rendues célèbres par le skateboard de San Francisco et reflète le design de la silhouette « Clash the Wall », avec des rampes sur 2 niveaux et une finition néon audacieuse.
A travers cette installation, Vans donne le coup d’envoi de la LA Art Week. Elle dévoile également une collection en collaboration avec Sterling Ruby’s S.R. STUDIO. LA. CA.
Des skateurs emblématiques de la team Vans et des personnalités publiques se sont donnés rendez-vous pour rider ou passer un moment agréable dans ce spot exceptionnel.
Pour continuer la célébration de la sortie de cette ligne premium, Vans a également organisé une soirée sur place, avec de nombreux guests.
En parallèle de cet event, la marque de skate et Sterling Ruby ont mis en place un dîner intime pour l’ouverture du pop-up du collectif gastronomique français WE ARE ONA, toujours à Los Angeles. Ce restaurant spécial proposé un menu signé Valentin Raffali, le chef très apprécié du bistrot Livingston, à Marseille.
La collection OTW by Vans x S.R. STUDIO. LA. CA. est disponible depuis le jeudi 29 février 2024 en quantités limitées chez les détaillants sélectionnés. D’autres modèles de chaussures et de vêtements sortiront au fur et à mesure des saisons à veni, et une deuxième collection sera disponible avant la fin de l’année 2024 sur vans.com.
Voici quelques photos permettant de vous plonger dans l’ambiance skate cool de l’event organisé par Vans à Downtown, enjoy !
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LOS ANGELES, CALIFORNIA – FEBRUARY 27: Sky Ferreira attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Raff Law attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Ella Snyder attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Curren Caples OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Charles Melton attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Beatrice Domond attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: (L-R) Alex « 2Tone » Erdmann and Lee Spielman attend OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: (L-R) Ganna Bogdan and Simona Kust attend OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: (L-R) Kunichi Nomura and guest attend OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: (L-R) Ian Ginoza and Sterling Ruby attend OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Easy Otabor attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Delfin Finley attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Bella Poarch attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Charles Melton attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Beatrice Domond attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Alex « 2Tone » Erdmann attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: (L-R) Ako Jefferson and Atiba Jefferson attend OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: A guest attends OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Guests attend OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Paris Texas performs onstage during OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: A view of atmosphere at OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: A view of atmosphere at OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
LOS ANGELES, CALIFORNIA – FEBRUARY 27: A view of atmosphere at OTW by Vans & S.R. Studio Los Angeles Launch Party at Soho Warehouse on February 27, 2024 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for OTW by Vans)
